You need to sell online — catalogue, basket, payments? This is not that offer: see the digital product offer
Website rental
You run a shop. Here’s your website, all included.
Online three weeks after the half-day on site.
That’s €72.60 if you can’t reclaim VAT.
€0 setup. Twelve months’ commitment, so €720 for the first year. If you stop before that, the remaining months are due: it’s the trade-off for nothing up front, and it’s written here rather than at the bottom of a contract.
Ten contracts at this rate. None signed yet: ten places left as of 22 August 2026.
After the tenth, the starting rate goes up to €80. This isn’t a promotion, it’s arithmetic: at this price, a client doesn’t cover what they cost to build until their third year. I can afford that ten times, not thirty. The first ten keep their rate for as long as their contract runs, with no indexation — that’s article 4 of the contract. A place taken means a contract signed, not a quote sent. I keep this count by hand: if it’s more than a month old, write to me. And until I’ve updated this page, the rate shown here is the one I invoice you.
How is this possible at that price?
No salesperson, no project manager, no office. And I don’t start from scratch: the technical base is the same for everyone. What you see isn’t — your photos, your words, your colours belong to you alone, and that’s exactly what separates your site from the one across the street.
All included
What’s included.
Four parts.
Looking the part
Five to eight pages, the ones your trade needs. Your opening hours, your prices, something new, a closure: it moves when your trade moves. A menu that changes every week, a catalogue: we look at that on the call.
Two languages if your customers call for it. I write the French and the English myself; for Dutch, I have a translator proofread before publication, and that’s included. Regulated vocabulary — medical, legal — the proofreading is quoted up front.
pages, layout, writing the copy
Being found
A site Google can read: one page per service, your town written where it belongs, pages that load in under a second on a phone. Your Google listing created, or recovered if someone else holds it — recovery goes through a Google procedure, I handle it, but the timing isn’t in my hands. After that I keep it up to date. Replying to reviews stays with you: it’s your voice, not mine. What I don’t promise: a precise position in the results. Nobody can promise that, and anyone who sells it to you is lying.
What goes on the site can post itself to Facebook, a professional Instagram account and a LinkedIn page — not to a personal profile, and not to TikTok: those platforms don’t allow it. I set the mechanism up, I maintain it, and I write the words that go with whatever comes from the site, two to four times a month. What I don’t do: run your account for you, or answer your comments. You are better than me at talking to your customers.
domain name, Google listing, local search, automatic posting
Being contacted
People book with you at 10pm on a Sunday, while you’re in a session or under a boiler. The phone stops ringing at the wrong moment.
The tools are chosen with you on the call and their cost is in the price. If your volume goes past those limits, your trade has grown: we talk about it then, calmly.
online booking, contact form, email address at your own domain (up to three), newsletter for up to 1,000 recipients
Having nothing to manage
No advertising trackers, no Google Analytics, so no banner for your customers to accept — and you still see how many people came, and where from. The only possible cookie is the one from your booking tool, technically necessary. I check its cookies before choosing it, then once a year; if it starts setting others, I change tool, and that is written into the contract.
hosting, certificate, backups, maintenance and updates, visitor dashboard
The subtraction
What it replaces.
The same thing is bought today as six subscriptions: site and hosting, maintenance, newsletter, social, statistics, booking. €95 to €160 a month, without the visual identity or the photos. Here: one amount, one invoice, one contact.
What the others leave out
Branding and marketing are in the price.
Branding is what makes you recognisable: your name always written the same way, colours, a way of writing, a business card and a shopfront that go together. Marketing, here, means deciding what to put forward, in what order, and writing it. It isn’t paid advertising: if you want to buy some one day, that’s a separate budget, and I’ll tell you straight whether it’s worth it in your trade. Often it isn’t.
Included in the price
The photo session.
A half-day on site, at launch, while you work: real images of your place, your hands and what you sell, not a campaign.
You come away with around thirty retouched images, signed over to you in writing for every use — site, social, window, press — and they stay yours the day you leave.
Indyana Balasse takes the photos, a professional photographer in Brussels. She is also the one whose site you will see further down: I don’t subcontract to a stranger, I work with the person whose shopfront I built.
In Brussels and Walloon Brabant it’s included; elsewhere, you supply your own images. A second session, later on, is quoted separately. Look at the INDYANASTUDIO ones before you decide whether that’s enough for you.
The process
How it works.
Three steps.
The call
Twenty minutes. You tell me about your trade, your hours, your customers, what already exists. I tell you if this is for you, and where to go if it isn’t me.
Twenty minutesThe half-day on site
We do the photos and gather everything: your words, your prices, your hours, your services. Count on the half-day with me, plus two or three hours to pull your prices together. That’s all it takes from you, and the three weeks start from that day.
A half-dayGoing live
I build, you proofread. We correct as much as needed before publication; after that, two full proofreads a year and changes as they come.
Three weeksThe first site delivered
INDYANASTUDIO
Indyana Balasse, photographer in Brussels
It’s the only site delivered so far. You would be the second, and the second gets more attention than the tenth.
indyanabalasse.com ↗ Read the full case study →Indyana Balasse is a photographer in Brussels. She works in a 150 m² studio with five metres under the ceiling. Her site had to show that space before describing it: black background, serif type, images filling the whole screen.
Eight galleries separate her worlds, from corporate to photobooth. A Services page brings together her packages and her gift voucher. The site speaks French and English. It is live: open it, click everywhere, write to her if you want.
Her site uses neither booking nor automatic posting — she didn’t need them. Both are included.
The pages of the site, one by one
Horizontal scrolling list. Use the left and right arrows to move through it.
Behind the scenes
The site your clients see, and the two tools that are yours.
You get your login details on the day the site goes live. No extra subscription to take out.
The visits dashboard
You see how many people came, where they arrive from and which pages they open.
No cookies and no Google. Your visitors are not tracked anywhere and you have no banner to make them click.
The newsletter
Sign-ups come in from your site and file themselves. You write, you send.
The subscriber list belongs to you. The unsubscribe link goes out automatically in every message.
The objections
Questions
And after that? What am I going to be billed on top?
Nothing for what is listed above: hosting, search, photos, maintenance, social, booking. Only four things can be added, and you know all of them before signing: travel for a photo session outside the zone, a translator’s proofread if your trade has regulated vocabulary, a second photo session if you want one, and buying the site out if you want to take it with you when you leave. Each one is quoted before, never after.
Is the site mine? And if you stop?
The domain name is registered in your name, not mine. Words, photos and content are yours, and you can remove my access whenever you want. The hosting is standard: any provider can pick the file up without asking my permission. One thing has to be clear: this is a rental. If you stop, you leave with the domain, the content and the photos; the published site itself goes dark. It can be bought out, and we price that at the time.
Twelve months is a long time. And how do I pay?
It’s the period I spread the one-off work over: the identity, the photos, the build. Without that commitment, I’d have to invoice that work at the start, and the entry price would no longer be zero. You pay by direct debit, first collection on the day the site goes live, not at signature. After the first year, the contract continues month by month, three months’ notice, with no reason to give.
I know nothing about any of this. Will I have to learn a tool?
No. An opening time, a price, a photo, a text: you send me a message, it’s online within two working days. Included, without counting. In practice people come to me two to four times a month; if your trade needs more, we settle it on the call, before signing. An extra page, a service to stage properly: I tell you whether it falls under maintenance or whether it’s a quote. If the site goes down, it’s my priority and I answer the same day, weekends included — except during my holidays, announced a month ahead, when a backup number takes over. And so that all of this stays true, I take no more than fifteen sites on subscription: beyond that, I can’t do the maintenance myself any more. After fifteen, it’s a waiting list.
I already have a site, a domain, an email address.
We move your domain across without losing it on the way, and we reuse your words and your images if they hold up. Your email address is transferred with its history, on a day chosen with you; you keep receiving during the switch. The price doesn’t change: what you already bring is time saved, not an extra invoice. If your photos are good enough, the half-day drops and you are online sooner.
Who is responsible for my customers’ data?
You are. The contract includes the GDPR annexe that makes me your processor, with the list of tools and where the data is hosted — in Europe. In a healthcare trade, an appointment is health data, and your inbox holds some too: both are covered by the same annexe. It’s the first point I look at, before choosing the booking tool.
The first step
Book a call.
You tick the slots that suit you, I call you back within 24 working hours. No account to create, no calendar to install.
Would you rather write directly? cve@hi-def.be
Places, market rates and tool prices quoted on this page: checked on 22 August 2026.